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Digital Content Marketer

Background of Company
Penton Group is Northern Ireland’s leading independent publishing and exhibition company. Established in 1994 the company has a varied and highly successful and extensive brand portfolio across print, online, digital, exhibitions and events.

Due to a period of growth and development we are now looking for a top-quality Digital Marketing Executive to help us reach and exceed our ambitious, online and digital plans for the business.

Reporting to: Sales & Marketing Director

Key objectives: To look after, manage and be in charge of all Penton digital campaigns across all Penton brands; Northern Ireland Visitor’s Journal, Neighbourhood Retailer, Licensed & Catering News, Ireland’s Forecourt & Convenience Retailer, Veterinary Today and Ireland’s Wedding Journal.

Responsibilities:
• Strong background in content creation for digital and social channels
• Video editing and videography experience (shooting videos, editing them and distributing them on social and digital channels)
• Content creation (gifs, animation, and graphics)
• Carrying out multiple social media campaigns for the various brands within the company.
• Social media upkeep and management on a daily basis
• Devise, monitor and optimise paid search (PPC) and paid social campaigns (both for exhibitions and publications at Pentons)
• Hands on in operating tools such as Google Analytics, SEM Rush and proven success managing social media campaigns.
• Ability to analyse campaign performance and identify opportunities for customer acquisition
• Understanding of SEO and the important metrics to track
• Management of all event marketing across all exhibitions with the company

Must have:
• Drive for success, desire to grow with the company
• At least 2 years of marketing experience in consumer platform companies
• Experienced in SEO and Google Analytics
• Proven record of successful digital campaign delivery.
• Experience using email data base software to carry out email marketing campaigns (mailchimp)
• Highly analytical and numerate
• Video, audio and animation experience with Adobe Suite Software (using after affects, premier, final cut and Audition)
• Experience creating engaging content for social media (gifs, graphics and animations)

What we are offering:
• Excellent career prospects
• Opportunity to grow and develop in a dynamic and inspirational environment
• Good salary & benefits

Cv’s to: recruit@pentonpublications.co.uk

Date: February 21, 2019
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